Why Token Required?
The vast majority of Web3 projects don’t need a token. But with Portl, a merchant must buy $PASS to reach users in-app. And unlike the majority of utility tokens, $PASS doesn’t need to be sold at some point in the token economy as Portl provides the digital real estate on the app - which has a net cost of zero. Sure, there may be an opportunity cost from a revenue perspective, but Portl’s Web2 revenue streams are strong enough to focus on pioneering the tokenization of advertising credits & moving into the Web3 world.
